Do I need a Domain Name?
Mostly people get a domain name because they want to establish a presence on the Internet. This is often a 'branding' issue in business -- most Registrants want to use the company name as part of their e-mail or web site address, rather than the name of their ISP.
A domain name gives you a 'portable' identity on the Internet; it means if you change your ISP you keep the same e-mail address identifier so you don't have to change the company stationery or call your friends to let them know your new address or redirect e-mail for example.
For businesses, there are many benefits to having a presence on the Internet. As a means of reaching people with common interests or to promote your product or service, the Internet is probably unequalled as a marketing tool.
For interest groups, it presents an opportunity to swap and share information, make new contacts and exchange ideas.
The power of holding a domain name is only harnessed when used in conjunction with other Internet services, such as e-mail or a website. If you have no need to link your name to an Internet application, then you may simply need only park or secure a domain name for future use.
For further information, the Domain Name Commission and InternetNZ have published a booklet to help new Registrants, titled 'Making a name for yourself' Download it here: http://dnc.org.nz/content/making_a_name_for_yourself.pdf
